3902 E Indian School Road
M-F 8am-6pm, Sat 8am - 3pm
Fashion Etiquette
Welcome to the Best
Fashion Etiquette
Dedicated to the Mothers of the Brides & Grooms
Traditional fashion etiquette for ladies attending a wedding

When attending a wedding it is tradition that the Bride is supposed to be the best dressed, right behind her is the Mothers of the Bride and Groom. But you must remember that this tradition began many years ago, before the general public had easy access to beautiful fashions, before it became customary to buy a new special dress for just about any occasion. It used to be that ladies would attend a wedding in whatever nice dress they had and had worn before, and only the Bride, the Mother of the Bride and the Mother of the Groom would splurge on new, fancy outfits. The possibility that another lady in attendance would upstage the primary 3 ladies was remote, and because weddings have centered on the Bride for time immemorial, the Mother of the Groom was expected to defer to the Bride’s Mother and most of the time she did. This is more or less how the whole tradition got started, and it’s maintained itself to the present day. But, it is very difficult to follow this guideline with off-the-rack dresses for the Mothers of the Bride and Groom, due to the current custom of ladies taking every opportunity to dress nice, and in a new outfit–at least as far as weddings are concerned.

What does a custom designed Mother of The Bride or Groom outfit cost?

With so many of the other ladies getting dressed up for the occasion, about the only way left for the Mothers of the Bride and Groom to stand out from the crowd is to order a custom outfit from someone qualified to do 2 vitally important things. First, to design the outfit and craft it properly, so that it both fits and flatters. And second, to be sure that the style and color chosen is a style and a color that will flatter the wearer, rather than clash with her. Solving these 2 problems for you is one of our specialties. There is a minimum, ballpark figure for our custom mother of the bride or groom outfits, but before I tell you what it is, keep in mind savings features and savings of TIME and MONEY — that you’ll get if you ask for our help.

1st Savings

First, we will save you LOTS and LOTS of time, compared to all the shopping you would have to do if you look for something off the rack at a retail store. But also, we will save you LOTS and LOTS of time compared to working with another shop for a custom outfit. How? By doing things right the first time, and thereby keeping your trips to our shop as low as ONLY 3 trips — the initial appointment, a fitting when the outfit is 90% complete, and a third trip to pick it up. Sometimes there’s something that needs touching up and requires you to make a 4th trip to our shop, but that is the exception.

2nd Savings

It’s not uncommon for other custom shops to make their customers make up to 10 trips to try to get the fit right. We KNOW that’s true become most of those women end up at our shop, hoping we can make things right for them. Usually we can, but of course that means that those women end up spending more money than they needed to. Which brings us to the SECOND savings feature we can provide you with, which is MONEY. There is NO extra charge for alterations when you order one of our custom outfits, compared to buying off the rack which ALMOST ALWAYS requires alterations, often times costly alterations. ADDING the alterations to the cost of the off-the-rack outfit OFTEN ends up costing you more than if you had just ordered a custom outfit from us.

With all that in mind, the ballpark estimate for our mothers of the bride/groom outfits that start at $900.00 is one of the best values you’ll get for one of this most important days of your life. Your imagination is the only limit when it comes to a maximum price, but most of our customers get the outfit they want at the minimum price, or slightly more. It will all depend on how conservative or how showy you want to be–the decision is all yours. Showy is more expensive, but we can help you with the right recommendations to keep the cost down, if budgeting is a consideration.

If budgeting is not a consideration, and you want to indulge yourself and splurge for one of the biggest days of your life, we can create for you the outfit of your dreams.

If you would like to have us help you to be sure to be the Second Best Dressed woman at this wedding, one of the most important events of your life, the first step is to have us do an estimate for you. If you live in metro Phoenix, or you’d like to come to our shop from wherever you live, just call and make an appointment. There is NO CHARGE for the estimate.

If you’d like us to do an estimate over the Internet, there is a NON-REFUNDABLE DEPOSIT of $108.00, which gets subtracted from the price of your outfit. If you decide not to have an outfit made, you may use this deposit for any other goods and/or services we offer.

After sending us your deposit, you will get an IMMEDIATE response, asking you for all the other details we will need, like your size, height, weight and various other details and pictures of what you would like us to make for you. After we have all that, we should be able to have your estimate ready in 48 hours.

When you order your mother of the bride or groom dress or outfit, the remainder of the balance due MUST BE PAID IN FULL, at the time of the order.

You will be very pleased with the fit, the quality of our work and the attention to detail we have at Danese Creations.